After a thorough consideration, Sapa has decided to participate as the title sponsor for FIM Swedish Speedway Grand Prix in Gothenburg, Sweden.
Sapa has a long tradition of sponsoring different sports events and has earlier sponsored, among others, such sports as golf, rally and sailing. Niclas Hagert is the Marketing Manager at Sapa Profiler AB and he explains why Sapa is making such a big commitment in just speedway.
– The customer surveys that we do continuously show that motor sports are widely popular among the customers. Among all motor sports, speedway is one of those disciplines that are growing quickly just now. The role of the title sponsor gives us the opportunity to be the dominating actor and guarantees, of course, good exposure of our company. Apart from this, we get a platform for customer and personnel activities as well as something that can make us united in the company. In Vetlanda, which is our main location in Sweden, there is also a long tradition of speedway.