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Cradle to Cradle®

The Cradle to Cradle® concept is a new approach to durable design


Companies play a crucial role in sustainable change. Through Cradle to Cradle®, we can have a positive impact on the environment rather than just trying to reduce the environmental impact.

Cradle to Cradle®
Prof. Michael Braungart developed, together
with architect McDonough, the principles of the Cradle to Cradle® concept. This is based upon the central thought":  waste equals food. When products are at the end of their life span, all materials should be able to be used in another product; materials circulate in an eternal cycle.

Eternal cycle
There is a distinction between the technological cycle and the biological cycle. When designing for the technological cycle, to which an aluminium lighting column belongs, all components that are made of different materials, should be able to be easily separated at end of life. The materials and substances of the product should not suffer any downgrade and can therefore be used in an eternal cycle.

Purpose of Cradle to Cradle®
The purpose
of the Cradle to Cradle® concept is to improve the quality of products:
- Make use of environmentally friendly and healthy materials 
- Design products for material reuse in a technical or biological cycle 
- Consciously deal with energy
- Consciously deal with water
- Implement a CSR policy

For more information about Cradle to Cradl we would like to refer you to MBDC or EPEA. 

Cradle to Cradle® is a registered trademark of McDonough Braungart Design Chemistry, LLC.