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Perfectly framed billboards

Perfectly framed billboards

Sapa created four totally new profiles for the billboards, the whole project took just 10 weeks from start to finish

Prismaflex in Staffanstorp makes billboards for outdoor advertising, and Sapa makes the profiles for these billboards, which can be seen all over the world in a variety of designs and sizes.

Together, the two companies have now developed an entirely new illuminated frame – or haloframe – in record time.

“We were given the task by JC Decaux at the end of June,” explains Anders Janson, product developer at Prismaflex. “We worked with Sapa all through the summer to get everything finished by the start of October, when eleven big billboards in London were fitted with haloframes. The billboards have internal lighting, and these frames enhance the impact by matching the lighting to the colour of the image; you can add blue lighting to a blue image and so on.”

Sapa created four totally new profiles for the billboards, which measure 10 x 5 metres. The whole project took just 10 weeks from start to finish, despite the summer holidays.
“It was a really enjoyable job, and a challenge to get everything done in such a
short time. We would never have managed it without Sapa and JC Decaux,” says
Anders Janson.