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Quality matters

Egil Hogna, President and CEO of Sapa: 

"Born and raised in Norway, I learned early on to appreciate the quality of life. Now my appreciation for quality includes products and services – the ones that Sapa delivers to customers every day of the year.

Granalu is a company located in the small town of Sanchonuño, right in the center of Spain. It has about 100 employees. This customer is known as a specialist in aluminium trailers, specifically tipping trailers. Quality helped it survive the financial crisis, and that is why it just enjoyed its best year in many.

BMW employs more than 100,000 people globally. It is celebrating its 100th anniversary this year as one of the most reputable automakers in the world. And as with Granalu, the quality of the products that BMW manufactures are directly affected by the quality of the products it receives from its suppliers. It does not matter to me whether our customer is small or large. It matters that we deliver what is required, and what is expected."